`NATU NATU NAILS IT’ – BAGS FIRST OSCAR FOR BEST ORIGINAL SONG
Today is an historic day for
Telugu/Indian cinema, `Natu Natu’ song from RRR becomes the first Indian
movie to wins Oscar for `Best original song’. It’s a `double dhamaka’ for India as `Elephant
Whispers’ has won Oscar for best documentary short movie. Its is a cute movie on relationship between
orphan elephant and the kind-hearted who bring them up.
What worked for Natu Natu
Unlike movies of the rest of the
world specially Hollywood, songs and dances are the integral and most attractive
part of Indian cinema taking the story telling forward. With most of the top Telugu stars being good
dancers lot of importance is given to songs and are mounted lavishly bettering
movie after movie. The following factors
have come together in right proportion to make Natu Natu such a sensation hit
and a raze:
i.
The original and rustic lyrics by Chandra Bose
ii.
The original and native music by Keeravani.
iii.
The energetic singing by young and new singers
Kaala Bhairava and Rahul Sipligunj
iv.
Fantastic choreography by Prem Rakshith
v.
Sensational, synchronised and most energetic dancing
by Jr. NTR and Ram Charan who looked like mirror image of each other.
vi.
The importance of the song in the movie, in a
way the win over colonial swollen heads and Komaram Bheem with the help of his
friend winning the heart of Jenny
vii.
DVV Danayya, the producer of the movie, who liberally
opened his cash chest for Rajamouli and giving him complete freedom
viii.
Kartikeya pushing the idea of the song and Rajmouli
conceiving the song the way it came on the screen. Like in all aspect of his film making, he extracted
the best out of his team of Choreographer, actors and not letting anyone go
till they delivered what he has in mind.
It was reported that he took some 60 retakes till he got perfect synchronisation
by both top stars Jr. NTR and Ram Charan which was really difficult task
considering that both the actors had their own different styles of dancing with
huge fan base.
The Originality:
Many times we find songs being copied/inspired/adopted from
some other song/source whether Indian or Western, classical or hip hop. But the best part of `Natu Natu’ is that both
the lyrics and the music are absolutely original and rooted in Indianness . Since the heros were to give back the brant Britishers
for the insult in trying to throw them out, they had to present an absolute Indian
original song with Indian beats. Chandra
Bose and Keeravani have succeeded in doing so. Few of the words used in the song.
Natu – Naitivity
Pollamgattu Dummulona – Dust of the fields
Potlagitta – Raging Bull
Poleramma Jataralo -
the village fare of `Poleramma’
Kirruseppu – village foot ware which makes creaking sound
Karrasamu – Stick fight
Errajonna rotte – Bread made of maize
The entire song goes on in the same lines. These rustic and earthy lyrics was supported
by fantastic music which starts slowly and builds up tempo to final climax
without using any western or modern beats.
The long journey to Oscars
It may not be a walk in the park
for Natu Natu but the huge hype created for the last 3 months or so specially
in US made things easy for it. The
rousing reception the song got in US theatres with people dancing on the stage
in theatres as has been done in single screen theatres in Telugu States, the
song winning Golden Globe award and many more American Critics’ Awards all
worked in its favour. Even when the
song was announced and performed by the singers and US dancers at the awards
function it got a standing ovation which is not so common.
The Royal Snub by I&B Ministry
The passage of Natu Natu to Oscar
was anything but smooth and almost a nonstarter. At the cost of being blamed for triggering
regional divide, as always happens I&B Ministry didn’t have a real hard
look at the southern movies when it comes to Padma Award or sending it to
Oscars. Despite stupendous success
neither Bahubali nor RRR were sent to Oscars as official entries in any
category. Both movies deserved to be
the official Indian entry in the categories for Best movie, Best Director, Best
visual effects beside Best Original Song for Natu Natu in RRR. The I&B Ministry has given a royal snub
to RRR. But once the Oscar is won
everyone including I&B Minister and PM is jumping into congratulate the RRR
to make India proud which their Ministry almost denied. They should first bother to check what is
wrong with I&B Ministry.
Anyone in the position of
Rajamouli would have felt disappointed and let it go. But the team of Rajaouli and his talented son
Kartikeeya who was the line producer of RRR did not get disheartened and
started to work their way to Oscars. First, they applied in `for your
consideration in general category’ Then they organised the screening of RRR
in Oscar approved theatres and simultaneously created the right kind of buzz
through TV chat shows in various American Channels and interacting with
audience in theatres by the Director Rajamouli, two leading stars Jr NTR and
Ram Charan who camped for a long time in US despite their busy schedules. They spent huge amount of time, efforts and
money to promote not only their movie and song but brand India.
As a prelude to Oscars Natu Natu
which faced the toughest competition from top stars like lady Gaga has created
history by winning Golden Globe Award for Best Original song. This has made the RRR team feel that they
are in with a very good chance to win Oscar and then came the good news of its
being nominated for Oscars. Thus Natu
Natu has become the first Indian entry to make it to nomination stage coming
through `for your consideration general category’ and ultimately won the Oscar,
- first in the 80 years history of Telugu film industry. In
a way it is a tight slap on the face of Committee of Duds appointed by I&B
Ministry who did everything to ensure that India would not have got Oscars.
M M Keeravani : It is
ultimate glory to the highly talented and sober Telugu music director MM
Keeravani. Though he is not as prolific
as other leading music directors in Telugu, Tamil and Hindi in which he scores
music with different names `Marakathamani’ and `MM Kreem’, his music has always
been unique, special and original.
Besides tunes for the songs, his Background Music has always been
outstanding. It is taken to dizzy
heights first in Bahabali I & II and then RRR. Many of the larger than life scenes of
Bahubali were brought to life by the fabulous back ground score of Keeravani,
I always had the feeling that it
is music directors like Keeravani and Illayaraja (another hugely talented music
director and my all-time favourite) who could bring international laurels to
India.
Rajamouli’s Magic
Anything said in the praise of
Rajamouli becomes repetitive but in this moment of glory I cannot help but
salute this unparallel talent called Rajamouli. First he broke industrial records in Telugu
taking movies to such massive and unbelievable heights movie after movie
starting from Magadheera. His spending large time with his father on
building the story, conceiving each and every frame, constructing massive sets,
extensive use of special effects and spending highly disproportionate time on postproduction
to bring out a product never seen before in India cinema. The
Telugu market being small (not more than Rs. 100 crores at the max during pre-Bahubali
era) he set his eyes on an unprecedented PAN India release of Telugu movie and
had producers backing and came out with historic and record breaking Bahubali
franchise. While Bahubali became a sensational PAN India
blockbuster, with RRR he built a Global brand and market for Telugu/Indian
movies. Apart from winning many critics’
awards as director of RRR, he got special praise from top Hollywood big wigs
including Spielberg and Cameron who indicated their interest to collaborate
with him. Now any movie which he makes
hereafter will not only be a PAN India movie but a global movie. He has already announced his next venture
with Telugu heart throb Mahesh Babu, a jungle action adventure which suits
international audience. With that I am
sure that Rajamouli is going to do another first – The First Telugu/Indian
Global movie.
Till then let us celebrate the
success of Natu Natu and keep grooving to the wonderful tune while I&B
Ministry figures out why their team could not see what the world could see and
appreciate so generously.
A Big Thanks to Keeravani and
Rajamouli for not only producing such a sensational song Natu Natu but for all
the special efforts made in promoting the song and brand India .
S. Prabhakar
13.3.2023